New Kids App for iPad – The Magic School Bus

Despite more than 350,000 apps available in the iTunes App Store, a 25-year-old children’s brand focusing on science has been making a big splash on the iPad this month.  Scholastic Media’s new app “Magic School Bus: Oceans” was released Jan. 3 as part of the company’s new “Touch & Tilt” line of iPad storybook apps. “Oceans” entered the Top 10 on the App Store’s Top Paid iPad Books in its first week, and has remained there since.

 Based on the popular science-based book series “The Magic School Bus” by Joanna Cole and Bruce Degen that debuted in 1986, as well as the animated television series it spawned several years later, “Oceans” takes young readers on a wild ride with iconic teacher Ms. Frizzle and her class – a field trip straight to the bottom of the ocean.  The app embodies the “open exploration” essence of “The Magic School Bus” brand, which encourages kids to “take chances, make mistakes…and get messy!”  Combining a story with more than 20 characters, virtual science experiments, live video of ocean creatures and secret games that enhance the narrative, “Oceans” is the only science-based book app among the App Store’s top sellers.

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About Erin Lang Masercola

As Business Unit Editorial Director at Beckett Media, I lead creative teams in technology, gaming, collecting, autos, home decor, outdoor sports, and more.

Posted on January 27, 2011, in iPad Apps and Accessories. Bookmark the permalink. Leave a comment.

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