Here Tomorrow: The White iPhone

“Oh my ears and whiskers, how late it’s getting!” says the chronically tardy White Rabbit in Alice in Wonderland. The same could be said for another elusive, mythical creature — the White iPhone.

Newsflash: Apple says the white iPhone will actually be available tomorrow. Curiouser and curiouser! Folks have been waiting for ages, their hopes crushed until now.

“The white iPhone 4 has finally arrived and it’s beautiful,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We appreciate everyone who has waited patiently while we’ve worked to get every detail right.”

Ummmm. Every detail? Like encasing it in white plastic instead of black? Apparently, it was much more complicated than that, according to some press reports.

The white iPhone needs “more UV protection” than the black one, presenting some substantial “material science” challenges that surprised Apple’s product development team.

So the White iPhone is finally here and UV-protected to accompany you on all your hot summer adventures. Will you succumb to its charms?

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About Erin Lang Masercola

As Business Unit Editorial Director at Beckett Media, I lead creative teams in technology, gaming, collecting, autos, home decor, outdoor sports, and more.

Posted on April 27, 2011, in iPhone 4 and tagged . Bookmark the permalink. Leave a comment.

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